The Fragmentation of User Invitations
When existing users invite colleagues or friends to your application via SMS, messaging apps, or email, sending platform-specific links is difficult because the sender cannot anticipate what device the recipient is using.
Sending a raw website link introduces extra friction: users must load a landing page, locate the appropriate store badge, and tap through manually. Every additional step can lead to onboarding drop-off.
Unified Invitation Routing Architecture
Deeplio provides the cross-platform Smart Link routing layer. When a recipient taps your branded invitation link (e.g. join.yourbrand.com/invite):
1. If the app is already installed on iOS or Android, it opens immediately via verified Universal Links or App Links.
2. If the app is not installed, iOS users land directly in the App Store, and Android users land directly in Google Play.
3. If opened on desktop, users are routed to your web application or web registration flow.
Deeplio handles the device-aware routing gateway to your app or store. User referral codes, incentive calculations, and user database records remain entirely managed by your existing application backend.
Branded Domains Build Immediate Trust
Recipients are rightly cautious about clicking generic shortener links in SMS or email invitations. Using your own branded domain (e.g. join.acme.com) assures recipients that the invitation originates from an official service, reinforcing credibility.
User Invitation Link: https://join.acme.com/team-invite
├── Recipient on iPhone (App installed) ──> Launches App directly
├── Recipient on iPhone (No app) ─────────> Apple App Store listing
├── Recipient on Android (No app) ────────> Google Play Store listing
└── Recipient on Mac/PC ──────────────────> Web onboarding portalInvitation Experience: Single Smart Link vs Fragmented Links
How unified routing provides clean onboarding handoffs.
| Capability | Deeplio Edge | Alternative / Legacy |
|---|---|---|
| User Experience Reduces user confusion and drop-off | Single link routes seamlessly to the correct platform | Multiple confusing store links in email/SMS |
| Custom Domain Branding Protects against phishing warnings | Free branded subdomains or custom domains | Generic third-party domain shorteners |
Key Implementation Checkpoints
- Send a single branded link in SMS, email, and member invites.
- Deeplio routes natively to installed app, appropriate store, or desktop web.
- Your backend handles application accounts and business logic independently.
Ready to deploy branded Smart Links for your mobile app?
Automate your Apple AASA and Android Assetlinks endpoints on your own domain with fast Anycast edge routing. No client SDK required.
Frequently Asked Questions
Does Deeplio provide a built-in referral or attribution engine?
No. Deeplio is a link routing gateway. Your application backend handles user referral codes, database mappings, and incentive payouts. Deeplio ensures the user reaches your app or store cleanly.
Does Deeplio support custom subdomains for invites?
Yes. You can provision custom domains such as join.yourcompany.com or go.yourcompany.com with automated SSL via Cloudflare for SaaS.